What is More Important Marketing or Selling?

What is More Important Marketing or Selling?

Peter Drucker has rightly said that “the basic purpose of marketing is to make selling unnecessary”. Does it sound bizarre or absurd? Sit back tight and think again. Do you have an Apple I-phone? Did the salesman try selling the same to you? No, you went to the store fully prepared to buy it. Remember whenever Apple launches a new model of the same people queue up in front of the stores for hours and hours, just to be the privileged first few to own it. Take another example of Domino’s Pizza. Do you go the Domino’s outlet, every time you need a pizza? Certainly not, as most of the time people order their pizza online or on phone and the pizza gets delivered at your doorstep. You can find a lot of examples like this.

Now you will say, all these companies have deep pockets and spend a fortune on marketing. Correct you are, but even smaller business can have excellent marketing strategies within their small budgets. While travelling on a highway haven’t you come across big hoardings announcing “Hungry?  …… dhaba 1 Km. You see the hoarding, and since you are already hungry you stop at the food joint unfailingly. There can be n number of marketing strategies.

This is nothing else but the magic of their brilliant marketing strategies. When your marketing strategies are brilliant, more than half of the job is done and you are not required to put in more efforts in to selling, because your prospects are already more than willing to buy your product or service.